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From January 11 to 13, 2026in San Diego the international tradefair «Winter Fancy Faire»one of the most important events in the food sector, will open its doors.

As part of a European program, the export company COGREXPO S.A. will also participate in the event.

According to the organizers, Winter Fancy Faire is not merely a trade show, but a dynamic movement that redefines the way brands connect with buyers, retailers, and the wider community.

Participating brands are given the opportunity to present themselves through multiple creative channels—ranging from curated tasting experiences at top restaurants to exclusive meetings with buyers, as well as events with a strong social and cultural focus that highlight gastronomic heritage.

Specifically, through the program “The Charming Taste of Europe,” which is co-financed by the European Union, the recognition, characteristics, and quality standards of European wines and fresh kiwis are promoted under the slogan “Enjoy! It’s from Europe.”— At the same time, the program aims to enhance the competitiveness of these products in the markets of the United States and Canada through targeted promotional activities. The project is implemented by two associations in France and Italy, as well as by the Association of Imathia's Agricultural Cooperatives.

Within the context of the Association of Imathia’s participation—being one of the shareholders of “Cooperative Greek Exports S.A. – COGREXPO S.A.” the Association will be represented by Mr. Constantine Gougoulias, Export Manager of COGREXPO S.A.